Privacy Policy

Last Updated: January 8, 2025

1. Introduction

Ritly ("we," "our," or "us") is committed to protecting your privacy. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our iOS mobile application ("Ritly" or the "App").

By using Ritly, you agree to the collection and use of information in accordance with this Privacy Policy. If you do not agree with this Privacy Policy, please do not use the App.

2. Information We Collect

2.1 Personal Information

We collect the following personal information:

  • Email Address: For account creation, authentication, and account recovery
  • Name: First and last name for account personalization
  • Apple ID: If you sign in with Apple Sign In

2.2 Location Data

  • Precise Location: GPS coordinates to calculate trip distances and record routes
  • Trip Routes: Sequence of GPS coordinates representing your driving routes
  • Start/End Addresses: Reverse geocoded addresses from GPS coordinates

2.3 Trip Information

  • Trip Metadata: Date, time, distance, duration, category
  • Vehicle Information: Brand, model, license plate, year, color
  • Custom Categories: User-created trip categories (Premium feature)

3. How We Use Your Information

Core Functionality

  • ✓ Automatic trip detection
  • ✓ GPS route tracking
  • ✓ Trip categorization
  • ✓ Multi-device sync via iCloud

Account Management

  • ✓ User authentication
  • ✓ Password reset
  • ✓ Account recovery
  • ✓ Biometric authentication

Subscription Management

  • ✓ Processing in-app purchases
  • ✓ Managing Premium subscriptions
  • ✓ Enforcing free tier limits

Communication

  • ✓ Local notifications
  • ✓ Trip alerts
  • ✓ Support inquiries

4. Data Storage and Security

🔒 Your Data is Secure

Local Device:

Core Data database (encrypted at rest by iOS)

iOS Keychain:

Authentication credentials (hardware-encrypted)

iCloud (CloudKit):

Trip data synced to your personal iCloud

Firebase Auth:

Email/password authentication (optional)

Security Measures:

  • End-to-end encryption for iCloud sync
  • PBKDF2 password hashing (100,000 iterations)
  • Biometric authentication (Face ID/Touch ID)
  • HTTPS/TLS for all network communication

5. Data Sharing and Disclosure

❌ We DO NOT Share Your Data With:

  • • Advertisers or advertising networks
  • • Analytics platforms
  • • Social media networks
  • • Data brokers or marketing companies
  • • Third-party developers

✓ We Share Data With:

  • Apple (iCloud/CloudKit): For multi-device sync (your personal iCloud)
  • Apple (StoreKit): For in-app purchase processing
  • Firebase Auth (Google): For email/password authentication (optional)

6. Your Privacy Rights

GDPR Rights (EU Users)

If you are in the European Union, you have the right to:

  • ✓ Access your personal data
  • ✓ Rectify inaccurate data
  • ✓ Erase your data
  • ✓ Restrict processing
  • ✓ Data portability
  • ✓ Withdraw consent

California Privacy Rights (CCPA)

California residents have the right to:

  • ✓ Know what personal data is collected
  • ✓ Know we do NOT sell your data
  • ✓ Request deletion of personal data
  • ✓ Non-discrimination for exercising privacy rights

7. Data Retention

  • Trip Data: Retained until you delete trips or delete your account
  • Account Data: Retained until you delete your account
  • Authentication Credentials: Deleted when you sign out or delete account
  • Location History: Stored indefinitely unless you delete trips

8. Children's Privacy

Ritly is not intended for users under the age of 16. We do not knowingly collect personal information from children under 16. If you believe we have collected information from a child under 16, please contact us immediately.

9. Third-Party Services

Firebase Authentication

For email/password authentication (Google Cloud Platform)

Privacy Policy →

Apple Services

CloudKit, Apple Sign In, StoreKit

Privacy Policy →

10. International Data Transfers

Your data may be transferred to and processed in:

  • European Union (CloudKit servers - depending on your iCloud region)
  • United States (Firebase Auth - if using email/password)

All transfers comply with GDPR requirements for international data transfers.

11. Cookies and Tracking

Ritly does NOT use:

  • ❌ Cookies
  • ❌ Third-party analytics
  • ❌ Advertising trackers
  • ❌ Cross-app tracking

12. Changes to Privacy Policy

We may update this Privacy Policy from time to time. We will notify you of changes by:

  • • Posting the new Privacy Policy in the app
  • • Updating the "Last Updated" date
  • • Sending an in-app notification for material changes

13. Contact Us

For questions about this Privacy Policy or data practices:

Email: info@ritly.net

Website: ritly.net

This Privacy Policy complies with:

  • ✓ Apple App Store Guidelines
  • ✓ GDPR (General Data Protection Regulation)
  • ✓ CCPA (California Consumer Privacy Act)
  • ✓ Dutch Data Protection Authority requirements